AFN as Bricolage Towards an alternative notion of “alterity” as “hybridity”

##plugins.themes.bootstrap3.article.main##

##plugins.themes.bootstrap3.article.sidebar##

Published 01-04-2025
Chenjia Xu

https://orcid.org/0000-0001-7303-5659

Abstract

The alterity of alternative food networks (AFN) is increasingly difficult to define, given the multiplicity of their ‘hybrid practices’ that intersect both the ‘alternative’ and the ‘conventional’. This article proposes the framework of bricolage to address the alterity-hybridity tension. Building on the post-binary construal that sees both the alternative and the conventional as hybrid collectives, bricolage registers the alterity of AFN and their transformative potential in the mode in which resources and values are hybridised. With the ethnographic account of how a famers’ market in Beijing ‘makes do’ with the available resources in its multi-layered environment, and subsequently ‘skews’ and subverts the ‘conventional’ from within, the article demonstrates that it is through the distinct modus operandi of hybridity that the prospects of doing food otherwise are opened.   

How to Cite

“AFN as Bricolage: Towards an alternative notion of “alterity” as ‘hybridity’” (2025) The International Journal of Sociology of Agriculture and Food, 31(1), pp. 53–69. doi:10.48416/ijsaf.v31i1.671.
Abstract 53 | PDF Downloads 32

##plugins.themes.bootstrap3.article.details##

Keywords

bricolage, alterity, hybridity, AFN, Beijing

References
Avanzino, Sara. 2013. Sussex, England. In Food for Change: The Politics and Values of Social Movements, ed. Jeff Pratt and Peter Luetchford. London, UNITED KINGDOM: Pluto Press.
Baker, Ted, Anne S Miner, and Dale T Eesley. 2003. Improvising firms: bricolage, account giving and improvisational competencies in the founding process. Research Policy 32: 255–276.
Baker, Ted, and Reed E. Nelson. 2005. Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage. Administrative Science Quarterly 50. SAGE Publications Inc: 329–366. https://doi.org/10.2189/asqu.2005.50.3.329.
Beacham, Jonathan. 2018a. Spaces of difference, spaces of possibility?: An exploration of Alternative Food Networks (AFNs) in the austerity foodscape of the United Kingdom. Application/pdf. PhD, Lancaster University.
Beacham, Jonathan. 2018b. Organising food differently: Towards a more-than-human ethics of care for the Anthropocene. Organization 25. SAGE Publications Ltd: 533–549. https://doi.org/10.1177/1350508418777893.
Blumberg, Renata, Helga Leitner, and Kirsten Valentine Cadieux. 2020. For food space: theorizing alternative food networks beyond alterity. Journal of Political Ecology 27: 1–22. https://doi.org/10.2458/v27i1.23026.
Campbell, Hugh. 2020. Farming Inside Invisible Worlds: Modernist Agriculture and its Consequences. New York: Bloomsbury Academic.
Carolan, Michael. 2016. Adventurous food futures: knowing about alternatives is not enough, we need to feel them. Agriculture and Human Values 33: 141–152. https://doi.org/10.1007/s10460-015-9629-4.
Cerrada-Serra, Pedro, Ana Moragues-Faus, Tjitske Anna Zwart, Barbora Adlerova, Dionisio Ortiz-Miranda, and Tessa Avermaete. 2018. Exploring the contribution of alternative food networks to food security. A comparative analysis. Food Security 10: 1371–1388. https://doi.org/10.1007/s12571-018-0860-x.
de Certeau, Michel. 1984. The Practice of Everyday Life. Berkeley California: University of California Press.
Chau, Adam Yuet. 2005. Miraculous Response: Doing Popular Religion in Contemporary China. Stanford University Press.
Chau, Adam Yuet. 2008. The Sensorial Production of the Social. Ethnos 73: 485–504. https://doi.org/10.1080/00141840802563931.
Chen, Weiping, and Si Tan. 2019. Impact of social media apps on producer–member relations in China’s community supported agriculture. Canadian Journal of Development Studies / Revue canadienne d’études du développement 40. Routledge: 97–112. https://doi.org/10.1080/02255189.2018.1504203.
Chen, Yulin, and Cathy Yang Liu. 2019. Self-employed migrants and their entrepreneurial space in megacities: A Beijing farmers’ market. Habitat International 83: 125–134. https://doi.org/10.1016/j.habitatint.2018.11.009.
Cherrier, Helene. 2017. Food capacity in alternative food markets: visceral encounters, bodily interactions and contagious magic. Journal of Marketing Management 33. Routledge: 602–623. https://doi.org/10.1080/0267257X.2017.1296480.
Chiffoleau, Yuna. 2009. From Politics to Co-operation: The Dynamics of Embeddedness in Alternative Food Supply Chains. Sociologia Ruralis 49: 218–235. https://doi.org/10.1111/j.1467-9523.2009.00491.x.
Corvo, Paolo. 2018. The new ‘online’ alternative food networks as a socio-technical innovation in the local food economy: Two cases from Milan. In Services, Experiences and Innovation, Ada Scupola and Lars Fuglsang, 301–315. Edward Elgar Publishing. https://doi.org/10.4337/9781788114301.00026.
Deleuze, Gilles, and Félix Guattari. 1983. Anti-Oedipus: Capitalism and Schizophrenia. Minneapolis: The University of Minnesota Press.
DuPuis, E. Melanie, and David Goodman. 2005. Should we go “home” to eat?: toward a reflexive politics of localism. Journal of Rural Studies 21: 359–371. https://doi.org/10.1016/j.jrurstud.2005.05.011.
Dwiartama, Angga, and Cinzia Piatti. 2016. Assembling local, assembling food security. Agriculture and Human Values 33: 153–164. https://doi.org/10.1007/s10460-015-9624-9.
Fendrychová, Lenka, and Petr Jehlička. 2018. Revealing the hidden geography of alternative food networks: The travelling concept of farmers’ markets. Geoforum 95: 1–10. https://doi.org/10.1016/j.geoforum.2018.06.012.
Feyereisen, Marlène, Pierre M. Stassart, and François Mélard. 2017. Fair Trade Milk Initiative in Belgium: Bricolage as an Empowering Strategy for Change. Sociologia Ruralis 57: 297–315. https://doi.org/10.1111/soru.12174.
Forney, Jérémie. 2021. Farmers’ empowerment and learning processes in accountability practices: An assemblage perspective. Journal of Rural Studies 86: 673–683. https://doi.org/10.1016/j.jrurstud.2021.05.021.
Forney, Jérémie, Dana Bentia, and Angga Dwiartama. 2025. Everyday Agri-Environmental Governance: The Emergence of Sustainability through Assemblage Thinking. Taylor & Francis. https://doi.org/10.4324/9781003271260.
Forney, Jérémie, Chris Rosin, and Hugh Campbell, ed. 2018. Agri-environmental Governance as an Assemblage: Multiplicity, Power, and Transformation. London: Routledge. https://doi.org/10.4324/9781315114941.
Gibson-Graham, J.K. 2008. Diverse economies: performative practices for “other worlds.” Progress in Human Geography 32. SAGE Publications Ltd: 613–632. https://doi.org/10.1177/0309132508090821.
Goodman, David. 2001. Ontology Matters: The Relational Materiality of Nature and Agro-Food Studies. Sociologia Ruralis 41: 182–200. https://doi.org/10.1111/1467-9523.00177.
Goss, Jon. 1993. The “Magic of the Mall”: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment. Annals of the Association of American Geographers 83: 18–47.
Grivins, Mikelis, Daniel Keech, Ilona Kunda, and Talis Tisenkopfs. 2017. Bricolage for Self-Sufficiency: An Analysis of Alternative Food Networks. Sociologia Ruralis 57: 340–356. https://doi.org/10.1111/soru.12171.
Harris, Edmund. 2009. Neoliberal subjectivities or a politics of the possible? Reading for difference in alternative food networks. Area 41: 55–63. https://doi.org/10.1111/j.1475-4762.2008.00848.x.
Hatton, Elizabeth. 1989. Lévi-Strauss’s Bricolage and Theorizing Teachers’ Work. Anthropology & Education Quarterly 20: 74–96. https://doi.org/10.1525/aeq.1989.20.2.05x0841i.
Hayes-Conroy, Allison. 2010. Feeling Slow Food: Visceral fieldwork and empathetic research relations in the alternative food movement. Geoforum 41: 734–742. https://doi.org/10.1016/j.geoforum.2010.04.005.
Hebdige, Dick. 1979. Subculture: The Meaning of Style. 1st edition. London; New York: Routledge.
Helliwell, Richard, Carol Morris, and Stephen Jones. 2022. Assembling antimicrobial resistance governance in UK animal agriculture. Sociologia Ruralis. https://doi.org/10.1111/soru.12377.
Hodgins, Kelly J. 2014. We are a business, not a social service agency: Barriers to widening access for low-income shoppers in alternative food market spaces. Masters, Guelph, Ontario, Canada: The University of Guelph.
Holloway, Lewis, Rosie Cox, Moya Kneafsey, Elizabeth dowler, Laura Venn, and Helena Tuomainen. 2010. are you alternative? ‘alternative’ Food networks and Consumers’ definitions of Alterity. In Interrogating Alterity: Alternative Economic and Political Spaces, ed. Duncan Fuller, Andrew E. G. Jonas, and Roger Lee, 1st edition, 161–173. Farnham, Surrey ; Burlington, VT: Routledge.
Holloway, Lewis, and Moya Kneafsey. 2000. Reading the Space of the Farmers ’Market:A Case Study from the United Kingdom. Sociologia Ruralis 40: 285–299. https://doi.org/10.1111/1467-9523.00149.
Hopkinson, Gillian C. 2017. Making a market for male dairy calves: alternative and mainstream relationality. Journal of Marketing Management 33. Routledge: 556–579. https://doi.org/10.1080/0267257X.2017.1301533.
Howes, David, ed. 1991. The Varieties of Sensory Experience: A Sourcebook in the Anthropology of the Senses. University of Toronto Press.
Howes, David. 2019. Multisensory Anthropology. Annual Review of Anthropology 48: 17–28. https://doi.org/10.1146/annurev-anthro-102218-011324.
Ilbery, Brian, Paul Courtney, James Kirwan, and Damian Maye. 2010. Marketing concentration and geographical dispersion: A survey of organic farms in England and Wales. British Food Journal 112. Emerald Group Publishing Limited: 962–975. https://doi.org/10.1108/00070701011074345.
Jarosz, Lucy. 2008. The city in the country: Growing alternative food networks in Metropolitan areas. Journal of Rural Studies 24: 231–244. https://doi.org/10.1016/j.jrurstud.2007.10.002.
Johnson, Amanda J. 2013. ‘It’s more than a shopping trip’: leisure and consumption in a farmers’ market. Annals of Leisure Research 16. Routledge: 315–331. https://doi.org/10.1080/11745398.2013.846226.
Johnson, Rylea, Evan D. G. Fraser, and Roberta Hawkins. 2016. Overcoming Barriers to Scaling Up Sustainable Alternative Food Systems: A Comparative Case Study of Two Ontario-Based Wholesale Produce Auctions. Sustainability 8. Multidisciplinary Digital Publishing Institute: 328. https://doi.org/10.3390/su8040328.
Jonas, Andrew E. G. 2010. ‘Alternative’ This, ‘Alternative’ That ... : Interrogating alterity and Diversity. In Interrogating Alterity: Alternative Economic and Political Spaces, ed. Duncan Fuller, Andrew E. G. Jonas, and Roger Lee, 1st edition, 1–26. Farnham, Surrey ; Burlington, VT: Routledge.
Jones, Owain, James Kirwan, Carol Morris, Henry Buller, Robert Dunn, Alan Hopkins, Fran Whittington, and Jeff Wood. 2010. Alternative Food networks: Sustainability and the Co-production of social and ecological Wealth. In Interrogating Alterity: Alternative Economic and Political Spaces, ed. Duncan Fuller, Andrew E. G. Jonas, and Roger Lee, 1st edition, 95–109. Farnham, Surrey ; Burlington, VT: Routledge.
Jung, Yuson, Jakob A. Klein, and Melissa L. Caldwell. 2014. Ethical Eating in the Postsocialist and Socialist World. Berkeley: University of California Press.
Kirwan, James. 2004. Alternative Strategies in the UK Agro-Food System: Interrogating the Alterity of Farmers’ Markets. Sociologia Ruralis 44: 395–415. https://doi.org/10.1111/j.1467-9523.2004.00283.x.
Lamine, Claire, Lucile Garçon, and Gianluca Brunori. 2019. Territorial agrifood systems: A Franco-Italian contribution to the debates over alternative food networks in rural areas. Journal of Rural Studies 68: 159–170. https://doi.org/10.1016/j.jrurstud.2018.11.007.
Le Velly, Ronan. 2019. Allowing for the Projective Dimension of Agency in Analysing Alternative Food Networks. Sociologia Ruralis 59: 2–22. https://doi.org/10.1111/soru.12217.
Le Velly, Ronan, and Ivan Dufeu. 2016. Alternative food networks as “market agencements”: Exploring their multiple hybridities. Journal of Rural Studies 43: 173–182. https://doi.org/10.1016/j.jrurstud.2015.11.015.
Le Velly, Ronan, and Marc Moraine. 2020. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis. Agriculture and Human Values 37: 999–1012. https://doi.org/10.1007/s10460-020-10026-8.
Lévi-Strauss, Claude. 1966. The Savage Mind. Chicago: The University Of Chicago Press.
Lévi-Strauss, Claude. 2021. Wild Thought: A New Translation of “La Pensée sauvage.” Translated by Jeffrey Mehlman and John Leavitt. First edition. Chicago ; London: University of Chicago Press.
Loconto, Allison. 2015. Assembling governance: the role of standards in the Tanzanian tea industry. Journal of Cleaner Production 107: 64–73. https://doi.org/10.1016/j.jclepro.2014.05.090.
MacDonald, Kenneth Iain. 2013. The morality of cheese: A paradox of defensive localism in a transnational cultural economy. Geoforum 44. Global Production Networks, Labour and Development: 93–102. https://doi.org/10.1016/j.geoforum.2012.03.011.
Manganelli, Alessandra, Pieter van den Broeck, and Frank Moulaert. 2020. Socio-political dynamics of alternative food networks: a hybrid governance approach. Territory, Politics, Governance 8. Routledge: 299–318. https://doi.org/10.1080/21622671.2019.1581081.
Mangnus, Ellen, and Mirjam Schoonhoven-Speijer. 2020. Navigating dynamic contexts: African cooperatives as institutional bricoleurs. International Journal of Agricultural Sustainability 18. Abingdon: Taylor & Francis Ltd: 99–112. https://doi.org/10.1080/14735903.2020.1718991.
Martindale, Leigh. 2020. ‘I will know it when I taste it’: trust, food materialities and social media in Chinese alternative food networks. Agriculture and Human Values. https://doi.org/10.1007/s10460-020-10155-0.
Martindale, Leigh, Raffaele Matacena, and Jonathan Beacham. 2018. Varieties of Alterity: Alternative Food Networks in the UK, Italy and China. SOCIOLOGIA URBANA E RURALE: 27–41. https://doi.org/10.3280/SUR2018-115-S1003.
Maruyama, Masayoshi, Lihui Wu, and Lin Huang. 2016. The modernization of fresh food retailing in China: The role of consumers. Journal of Retailing and Consumer Services 30: 33–39. https://doi.org/10.1016/j.jretconser.2015.12.006.
Matacena, Raffaele. 2020. Cautious Entrepreneurship: Strategies and Business Orientation of Small-Scale Farmers in the Alternative Food Economy. In Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies:, ed. Andrei Jean Vasile, Jonel Subic, Aleksander Grubor, and Donatella Privitera, 71–88. Advances in Environmental Engineering and Green Technologies. IGI Global. https://doi.org/10.4018/978-1-5225-9837-4.
McCarthy, James. 2006. Rural geography: alternative rural economies -the search for alterity in forests, fisheries, food, and fair trade. Progress in Human Geography 30. SAGE Publications Ltd: 803–811. https://doi.org/10.1177/0309132506071530.
Milestad, Rebecka, Ruth Bartel-Kratochvil, Heidrun Leitner, and Paul Axmann. 2010. Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria. Journal of Rural Studies 26: 228–240. https://doi.org/10.1016/j.jrurstud.2010.01.004.
Misleh Heller, Denise. 2021. Alternatives from ’within’ : analysing the imaginaries and economic spaces of “local food.” Ph.D., University of Manchester.
Morckel, Victoria. 2017. Patronage and access to a legacy city farmers’ market: a case study of the relocation of the Flint, Michigan, market. Local Environment 22. Routledge: 1268–1289. https://doi.org/10.1080/13549839.2017.1336519.
Morckel, Victoria. 2018. The direct economic impact of the Flint, Michigan, farmers’ market relocation. Community Development 49. Routledge: 161–174. https://doi.org/10.1080/15575330.2017.1418758.
Morris, Carol, and James Kirwan. 2011. Ecological embeddedness: An interrogation and refinement of the concept within the context of alternative food networks in the UK. Journal of Rural Studies 27: 322–330. https://doi.org/10.1016/j.jrurstud.2011.03.004.
Mount, Phil. 2012. Growing local food: scale and local food systems governance. Agriculture and Human Values 29: 107–121. https://doi.org/10.1007/s10460-011-9331-0.
Muggleton, David, and Joanne B. Eicher. 2002. Inside Subculture: The Postmodern Meaning of Style. Illustrated edition. Oxford: Berg Publishers.
Nigh, Ronald, and Alma Amalia González Cabañas. 2015. Reflexive Consumer Markets as Opportunities for New Peasant Farmers in Mexico and France: Constructing Food Sovereignty Through Alternative Food Networks. Agroecology and Sustainable Food Systems 39. Taylor & Francis: 317–341. https://doi.org/10.1080/21683565.2014.973545.
O’Neill, Kirstie J. 2014. Situating the ‘alternative’ within the ‘conventional’ – local food experiences from the East Riding of Yorkshire, UK. Journal of Rural Studies 35: 112–122. https://doi.org/10.1016/j.jrurstud.2014.04.008.
Phillimore, Jenny, Rachel Humphries, Franziska Klaas, and Michi Knecht. 2016. Bricolage: potential as a conceptual tool for understanding access to welfare in superdiverse neighbourhoods. 14. IRiS Working Paper Series. Birmingham: Institute for Research Into Superdiversity.
Pow, C P. 2017. Sensing visceral urban politics and metabolic exclusion in a Chinese neighbourhood. Transactions of the Institute of British Geographers 42: 260–273. https://doi.org/10.1111/tran.12161.
Pratt, Jeff, and Peter Luetchford. 2013. Food for Change: The Politics and Values of Social Movements. London, UNITED KINGDOM: Pluto Press.
Pungas, Lilian. 2019. Food self-provisioning as an answer to the metabolic rift: The case of ‘Dacha Resilience’ in Estonia. Journal of Rural Studies 68: 75–86. https://doi.org/10.1016/j.jrurstud.2019.02.010.
Richardson, Miles. 1982. Being-in-the-market versus Being-in-the-plaza: Material culture and the construction of social reality in Spanish America. American Ethnologist 9: 421–436. https://doi.org/10.1525/ae.1982.9.2.02a00120.
Rosol, Marit. 2020. On the Significance of Alternative Economic Practices: Reconceptualizing Alterity in Alternative Food Networks. Economic Geography 96. Routledge: 52–76. https://doi.org/10.1080/00130095.2019.1701430.
Rossi, Adanella. 2017. Beyond Food Provisioning: The Transformative Potential of Grassroots Innovation around Food. Agriculture 7: 6. https://doi.org/10.3390/agriculture7010006.
Sarmiento, Eric R. 2017. Synergies in alternative food network research: embodiment, diverse economies, and more-than-human food geographies. Agriculture and Human Values 34: 485–497. https://doi.org/10.1007/s10460-016-9753-9.
Smithers, John, and Alun E. Joseph. 2010. The trouble with authenticity: separating ideology from practice at the farmers’ market. Agriculture and Human Values 27: 239–247. https://doi.org/10.1007/s10460-009-9250-5.
Sonnino, Roberta, and Terry Marsden. 2006. Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe. Journal of Economic Geography 6: 181–199. https://doi.org/10.1093/jeg/lbi006.
Spilková, Jana, Lenka Fendrychová, and Marie Syrovátková. 2013. Farmers’ markets in Prague: a new challenge within the urban shoppingscape. Agriculture and Human Values 30: 179–191. https://doi.org/10.1007/s10460-012-9395-5.
Su, Xiaobo. 2015. Urban entrepreneurialism and the commodification of heritage in China. Urban Studies 52: 2874–2889. https://doi.org/10.1177/0042098014528998.
Viveiros de Castro, Eduardo. 2019. On Models and Examples: Engineers and Bricoleurs in the Anthropocene. Current Anthropology 60. The University of Chicago Press: S296–S308. https://doi.org/10.1086/702787.
Wang, Shiqiang (王世强). 2012. Forms and Strategies of NPOs Legalisation in China (我国NPO的合法化形式及其策略). Research of Administration of NPOs (社团管理研究) 5: 22–24.
Watson, Sophie. 2009. The Magic of the Marketplace: Sociality in a Neglected Public Space. Urban Studies 46: 1577–1591. https://doi.org/10.1177/0042098009105506.
Watts, D. C. H., B. Ilbery, and D. Maye. 2005. Making reconnections in agro-food geography: alternative systems of food provision. Progress in Human Geography 29: 22–40. https://doi.org/10.1191/0309132505ph526oa.
Whatmore, Sarah, and Lorraine Thorne. 2004. Nourishing Networks: Alternative Geographies of Food. In Reading Economic Geography, 235–248. John Wiley & Sons, Ltd. https://doi.org/10.1002/9780470755716.ch15.
Wilson, Amanda DiVito. 2013. Beyond Alternative: Exploring the Potential for Autonomous Food Spaces. Antipode 45: 719–737. https://doi.org/10.1111/j.1467-8330.2012.01020.x.
Xu, Chenjia. 2023. ‘From Culinary Modernism to Culinary Cosmopolitanism: The Changing Topography of Beijing’s Transnational Foodscape’. Food, Culture & Society 26 (3): 775–92. https://doi.org/10.1080/15528014.2022.2046990.
Xu, Jun (徐君), and David Smith. 2012. Analysis of the development of Chinese social organization (中国非营利组织生存路径探析). Journal of China Academy of Governance (国家行政学院学报) 5: 39–43.
Yu, Shuenn-Der. 2004. Hot and Noisy: Taiwan’s Night Market Culture. In The Minor Arts of Daily Life: Popular Culture in Taiwan, ed. David K. Jordan, Andrew D. Morris, and Marc L. Moskowitz. University of Hawai’i Press.
Zhang, Li. 2006. Contesting Spatial Modernity in Late-Socialist China. Current Anthropology 47: 461–484.
Zwart, Tjitske Anna, and Erik Mathijs. 2020. Exploring emergent practices in Alternative Food Networks: Voedselteams in Belgium. Journal of Rural Studies 80: 586–594. https://doi.org/10.1016/j.jrurstud.2020.10.049.
Section
Articles

How to Cite

“AFN as Bricolage: Towards an alternative notion of “alterity” as ‘hybridity’” (2025) The International Journal of Sociology of Agriculture and Food, 31(1), pp. 53–69. doi:10.48416/ijsaf.v31i1.671.

Similar Articles

You may also start an advanced similarity search for this article.