This paper describes the nature and diffusion of the Andalucian model of transformation within the 'new' system of intensive agriculture. This is characterized by modern and complex technologies and applied techniques from the biological industry. The paper analyses a case from the Western Andaluctan coast. The paper examines the small rural producers' economic strategies implemented by them in the last years. The article characterises this process of change as decentralized and consolidated within an economic model that is ecological and socially highly costly for the Andalucian region.